For Chicago Marathon weekend, we transformed JD Sports into a 360° runner experience—kickoff party, shakeout dance floor, race prep lab, and post-run recovery all in one.

For marathon weekend, we didn’t just take over the store, we turned JD Sports into a full-blown runner state of mind. In partnership with Nike (and our friends at Conscious Minds Studio on the creative + visuals), we built a three-day experience that moved at the speed of the city: fast, loud, and slightly unhinged. From the jump, the space hit different. Fully wrapped exterior, high-energy screens, and a mirrored runway tunnel reminding you: yeah, you’re that runner.

Thursday: Carb load, but make it cute.
VIP kickoff with cocktails, seeding kits, custom fortune cookies (manifest that PR), tooth gems, cotton candy, and a live performance. Pre-race nerves? Never heard of her.

Friday: Shake it out.
AM dance party with DJ CashEra, coffee by Wildcard, and just enough chaos to loosen the legs and the mood.

Saturday: Lock in.
DIY Starting Line Pack Station, live screen printing, bib builds, poster-making, and a Joe Holder Q&A. Focus meets fun meets… a little bit of everything.

Sunday: You ran. We reward.
Post-race “Sweat Equity” recovery—fresh-pressed electrolyte juice, branded coconuts, medal bling station, and time-stamped posters to prove you did, in fact, survive.

The vibe:
High energy. High mileage. VERY GOOD.

• Production & Program Management

• Retail Takeover & Branding Execution

• Experience Design & Flow

• Fabrication & Installations

• F&B & Vendor Curation

• Talent Booking & Programming

• Custom Activations & Guest Engagement