A small lady crew turning big ideas into very GOOD experiences. Good luck forgetting them.
Meet the band
The Good Lady Gang
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The Good Lady Gang //
Lisette Elhayani
Co-Founder // CEO // Exec Experiential Director
An award-winning experiential director with 20+ years of experience turning big ideas into moments people actually feel (and don’t forget).
She has led the design and production of B2B and B2C experiences for global brands including Netflix, Nike, Spotify, NBA, Nickelodeon, Tatcha, DreamWorks, Delta, and more. Her work spans trade shows, product launches, mobile tours, pop-ups, general sessions, galas, dinners, and movie premieres—blending strategy, storytelling, and seamless execution at every scale.
A Moroccan-Jew and first-generation Angeleno, Lisette leads with heart, intuition, and the Yallah hustle—building experiences rooted in culture, connection, and a commitment to doing things the GOOD way. She’s known for making the impossible happen, assembling the right teams, and keeping it fun along the way.
Turning “what if” into “that was GOOD.”
Powered by GOOD energy, laughs, pickleball wins, pug snuggles, Mother Nature and the belief that everything is better with the right sauce.
CC Boom
Co-Founder // Exec Creative Director
An Emmy-award-winning Creative Director with 20+ years of experience making brands louder, smarter, and more fun.
She has led creative strategy for cultural institutions and entertainment icons including Nickelodeon,The Met, MGM, Sony Music, The British Museum, Comedy Central, and Discovery. Her work spans branding, experiential design, consumer products, packaging, social media, and large-scale pop-culture events like the Met Gala, Kids’ Choice Awards, and Comic-Con.
Originally from Sweden and a former New Yorker, CC is now based in DTLA where she designs bold ideas, champions creativity, and insists that jumpsuits count as formalwear.
Powered by Swedish meatballs, good design, and a suspicious amount of hot sauce & humor.
Amy Von Rosen
Exec Production & Design Director
Amy is a builder at heart. With a background in interior architecture, starting off her design career with an award-winning firm in Vegas, she has 20+ years turning big ideas into real, tangible experiences and environments. She’s led hundreds of projects for brands like Maxim, Goldman Sachs, MIT Media Lab, CAA, Netflix, Spotify, Paramount+, just to name a few.
She’s known for living at the intersection of creativity and execution. Leading every phase from concept to completion with a sharp eye, a love for emerging technology, and a belief that the best experiences live somewhere between play and precision.
Amy’s entrepreneurial spirit kicked in early, turning her parents’ house into a haunted experience and charging the neighborhood kids admission was no surprise to anyone.
At the end of the day, she’s still the kid who’s building and experimenting, just with slightly bigger budgets.
Powered by curiosity, nature, motherhood, shamelessly incorrect song lyrics, an unreasonable amount of mangos, and a GOOD heart.
Human Resources
Meet the GOOD HR Department: Bucket, Gucci & Kenzo. Specialists in HUMAN training, morale boosting, conflict mediation, and strategic snack acquisition. Known for their leadership skills, impeccable vibes, and the occasional silent-but-deadly. Formerly freelancing for treats on the street, they now work exclusively for GOOD. Still good dogs. Mostly.
Get In Baby, We Are Building Something Good!
Want to Collab or Join the Team?
Come make something GOOD with us.
We’re a collective by design — always open to collaborating with artists, agencies, designers, and creative thinkers who want to build bold, memorable work together.
Prefer being on the ground? Join our events team and help us bring GOOD experiences to life as a brand ambassador.
Good People Only.
