Pharrell’s birthday at Cipriani NYC (Wall Street) Bikini Bottom themed party hosted by nickelodeon and Patrick Star. Video mapped projections on 70' walls transformed the space into Bikini Bottom. DJ Qtip on the turn tables up in the lifeguard tower. Vip's celebrated in Patrick Star's 40' custom rock house. Yeah it was lit. Except when the cake lady spelled Pharrell’s name wrong. Did we mention we did it all from design to permits to custom fabrication in 5 days?! Scroll down for Pharell’s reaction to the cake! (Name spelled correctly at this point.)

Production: Freshwata
Creative Directors: CC Bursell + Lisette Elhayani
Executive Producer: Lisette Elhayani
Graphic Design: John Kutlu
Photographer: Shae Rocco
Program Manager: Alex Stark