FOUNDER/CEO & SUSTAINABLE EXPERIENTIAL DIRECTOR

Human leader and connector, immersive experience creator, sustainable innovation enthusiast and good Arab-Jew, Lisette is an award-winning innovator with 20 years of producing large-scale experiences for the world’s leading brands. She believes in stopping to smell the roses and the rosè. She wants her brand platform to be a part of the solution, both in combating climate change and promoting female empowerment. Girls, we run this motha…! Lisette is a proven leader at making the impossible possible, finds inspiration everywhere and is a student in sustainable practices. A master at blending culture, content, trends, and leveraging data points for interactive strategy to connect with the right audience, she approaches every project with a strategic base and a focus on collaboration for quality in every detail.
Lisette has produced and designed over a gazillion events in B2B and B2C and social spaces for clients such as  Instagram, Delta, Netflix,  Nike, Spotify, Vevo, Wired, Conde Nast, Microsoft, Nickelodeon, ADP and more.   First generation Los Angeleno, many generations the art of the Yallah hustle. Lisette is our fearless leader who gets it done with heart, with the right people, and with all things GOOD.

GOOD things are family, music, fashion, art, food, basketball, pomeranians, and nature.

EXEC PRODUCTION & DESIGN DIRECTOR

Mad Scientist, Inventor & Creator, Mother of Hummingbirds & Zookeeper of Children, Amy puts her entire heart, soul and brain in it. Amy is the type of person who has hour long convos about life with a wrong number. Because, to Amy, there are no wrong numbers. She believes in human connection through the human condition, and in the power of a quiet morning filled with coffee and mindful reflection. As a Design and Management professional for 15+ years, collaborating with clients and professionals from all over the world, Amy brings her own diverse and unique perspective that she acquired from her adventures in the Interior, Event, and Experiential Design worlds. A tireless creator, she simply can’t stop, won’t stop. Amy has over 500 design projects under her belt, both large and small scale. Her expertise encompasses B2B and C2B experiences, product launches, pop-ups, trade shows, the design and build of custom homes, the complete reinvention/renovation of high-rise condos and, as a #VegasStrong local, the development and execution of world class entertainment, hospitality and retail experiences. On a personal level, Amy doesn’t believe that being a dreamer and a realist are mutually exclusive states of mind, and instead bridges the gap with a proprietary blend of tenacity and creativity. If she doesn’t know the answer, she’ll figure it out, and then some. Empowered and fueled by creative challenges, Amy does the math, assessing a situation and figuring out the best solution based on both the possibilities and parameters. Your dream is only one GOOD Amy away from being your reality.

GOOD motto: When in doubt, try angles…

FOUNDER & EXEC CREATIVE DIRECTOR

An Emmy award-winning creative leader and wild banana with more than 15+ years of industry experience. CC has led creative strategy for some of the most exciting brands such as the The Met, Nickelodeon, MGM, Sony Music, The British Museum, Comedy Central & Discovery Channel. Her creative expertise spans from branding, events, packaging, consumer products to fashion and social media. She has worked on some of the world’s most iconic pop culture events like the Met Gala, Kids’ Choice Awards & ComicCon. CC has spearheaded creative direction for award shows, style guides and network rebrands (just ask Spongebob!).
Now based in DTLA, CC is originally from Sweden and a New York ex-pat. What inspires her is inspiring other people to unapologetically be themselves. She is passionate about jumpsuits and great design with a side of humor and a lot of hot sauce. Guaranteed.

All work powered by GOOD Swedish meatballs.

HUMAN RESOURCES DIRECTOR

This supreme being recruits new hires, is king of the “silent but deadly,” mediates any office conflict, and specializes in HUMAN training and development. His role is at the core of GOOD collective's success, he barks. Previously tricking on the street for treats, he is now a good boy. Kinda.

Available for GOOD modeling gigs. Obviously.

GOOD photos by Laura Ocho /// lauraochoaphoto.com