Vegas. Licensing Expo. Beige carpet? Absolutely not.

When Discovery asked us to rethink the trade show booth… we took that personally. At Licensing Expo in Las Vegas, we turned a 30’ x 30’ island into something you didn’t just walk past, you entered.

An interactive playground built from Discovery’s deepest cuts of IP.
Educational? Sure. But mostly… very fun.

At the center: a suspended globe made of 36 perfectly synced 42” monitors looping Discovery content from every angle. Part content hub, part visual takeover. Like Times Square, but less stress and better outfits. Below it, guests lounged on a shark bench built to the scale of the largest great white ever recorded (she’s a lady, obviously). Casual.
For meetings, we ditched the standard “small table, bad lighting” situation and built a tropical conference room, lush, open, and just enough jungle energy to make you forget you were in a convention center fighting for WiFi.

And because Discovery doesn’t just play in one lane, we closed the loop with a Shark Week x The Rodnik Band collab moment, bringing fashion into the mix and proving, yes, they can do that too.

It was immersive. A little wild. Slightly unhinged (in a good way).
Exactly how Vegas likes it.

• Creative Direction & Concept Development

• Booth Design & Spatial Planning

• Production & Fabrication

• A/V & Content Integration

• Environmental Design

• Brand & IP Integration

• On-Site Management