SXSW / BREAKING BARRIERS / ADP+ WIRED MAGAZINE
For its first activation at SXSW, ADP in partnership with Wired Magazine created an immersive can't miss experience. Festivalgoers got to metaphorically break down workplace barriers. Tasked with designing and producing a rage room experience based off ADP's agency concept where guests could choose one of four work barriers (ex. Work Life Balance, Break The Glass Ceiling, Gender Pay Gap) that are holding back businesses / employee success. Guests were filmed physically “breaking” through the barrier and given the video for social sharing. Letting out the frustration and rage that comes along with the nonstop hustle to gain equal treatment in the workplace never looked or felt so good.
CREDITS:
Creative Agency: Havas New York
Production + Fabrication: Fresh Wata
Rentals: FWR Rentals
Executive Producer + Designer: Lisette Elhayani
Experiential Producer: Casper Sue Yaqoub
Production + Logistics Manager: Pat Scott
3D Designer: Laurel Denton
Fabrication Manager: Philip Bailey
Slow Motion Capture: LA Photo Party
Photographer: Callie Richmond Photography