Breakfast is the most important prank of the day. We teamed up with Nickelodeon to turn a classic morning routine into something… slightly chaotic for April Fools’.

Because if you’re going to start the day, you might as well start it with a reaction.

The Ask:
Create an April Fools’ stunt that felt unmistakably Nickelodeon—playful, mischievous, and just the right amount of unhinged. So naturally, we made cereal… but not really.

We designed a series of custom prank cereal boxes that looked legit enough to fool you—until you opened them.

Inside:
Popping balloons. Confetti explosions. Unexpected chaos in cereal form.

With names like Cocoa-Stinkies and Funny Flakes, each box leaned into that nostalgic, kid-at-heart energy while delivering a surprise you definitely weren’t expecting before your morning coffee.

It was colorful, cheeky, and a little chaotic—in the best way.
The kind of mailer that doesn’t just get opened… it gets filmed.

• Concept & Creative Direction

• Graphic Design

• Print Production

• Product Sourcing (pranks included)

• Custom Box Design & Printing

• Fulfillment & Assembly

• Drop Shipping