The ask was simple:
Build buzz for the Season 2 premiere with a premium mailer that felt like an exclusive invite into the world of the show. So we leaned all the way in.

We created a Garden Club kit that felt elevated, intentional, and just a little dangerous. Something that would land on your doorstep and immediately make you pause like… wait, what is this and why do I love it?

Inside:
Preserved roses (because we’re not into anything that dies on arrival), a custom vase, and care instructions to keep things looking fresh.
A personalized, hand-pressed letter welcoming you into the Garden Club—very official, very chic. And then… a die-cut knife tucked into the arrangement. Casual. We layered in beauty elements—lipstick, nail polish, a mirror because killer looks.
Every detail felt considered, a little playful, and very on-theme. It was giving luxury garden party… with a twist.

200 boxes later, shipped across the U.S. and internationally, and let’s just say, people noticed.

• Concept & Creative Direction

• Graphic Design

• Print Production

• Product Sourcing

• Custom Box Design, Fulfillment & Assembly

• Domestic + International Shipping