We love a good garden party… especially one with secrets.
We partnered with Paramount+ to create an Experience Box for Season 2 of Why Women Kill that was equal parts beautiful and slightly unhinged (just how we like it).

Because if you’re going to invite people in… make it memorable.

The ask was simple:
Build buzz for the Season 2 premiere with a premium mailer that felt like an exclusive invite into the world of the show. So we leaned all the way in.

We created a Garden Club kit that felt elevated, intentional, and just a little dangerous. Something that would land on your doorstep and immediately make you pause like… wait, what is this and why do I love it?

Inside:
Preserved roses (because we’re not into anything that dies on arrival), a custom vase, and care instructions to keep things looking fresh.
A personalized, hand-pressed letter welcoming you into the Garden Club—very official, very chic. And then… a die-cut knife tucked into the arrangement. Casual. We layered in beauty elements—lipstick, nail polish, a mirror because killer looks.
Every detail felt considered, a little playful, and very on-theme. It was giving luxury garden party… with a twist.

200 boxes later, shipped across the U.S. and internationally, and let’s just say, people noticed.

• Concept & Creative Direction

• Graphic Design

• Print Production

• Product Sourcing

• Custom Box Design, Fulfillment & Assembly

• Domestic + International Shipping