The ask was simple:
Convince advertising partners that Spotify’s True Crime podcasts aren’t just popular—they’re obsessive, can’t-stop-listening, cancel-your-plans kind of good.

So we built a box that dropped you straight into the mindset of a true crime junkie mid-binge.
Lights off. Phone on silent. Suspicions high.

We leaned all the way into the narrative, creating a mailer that felt like it came straight from a crime scene….or maybe the killer themselves.

Inside the Evidence
Every detail was designed to feel discovered, not delivered.

Custom “evidence bags” housed each item—because presentation is everything when you’re building a case. Inside, recipients found everything they needed for the ultimate podcast binge:

• Slippers (paired with blue shoe covers… because we respect a crime scene)

• A “Do Not Disturb” weighted eye mask for full immersion mode

• A true crime–inspired wine glass (because… obviously)

• A comms card disguised as a ransom note—playful, eerie, and impossible to ignore

• A notebook to take down all the clues.

The box itself didn’t hold back either. Crime scene tape graphics wrapped the experience, while a custom Spotify playlist code pulled recipients directly into the world of True Crime podcasts with a single scan.

The Result:
It wasn’t just a mailer—it was an experience.
One that turned passive viewers into active participants, and potential partners into fully invested listeners.

Because once you’re in… you’re in.

Case closed.

• Concept & Creative Direction

• Graphic Design & Print Production

• Custom Structural & Box Design

• Product Sourcing (the good stuff only)

• Fulfillment & Assembly

• Domestic + International Shipping