We partnered with Nickelodeon for the 2022 Kids’ Choice Awards to bring the show straight into people’s homes, no tickets required. But this wasn’t something you opened and politely admired. This one came with instructions: SWING.

We took the iconic KCA blimp and turned it into a 2-foot piñata — big, bold, instantly recognizable, and very much meant to be broken. The payoff came fast — a full slime-adjacent explosion of green candy, confetti, and prizes spilling everywhere in true Nickelodeon fashion. Because if it’s not a little messy… we’re not interested.

A custom bat and blindfold (confidence optional) turned the whole thing into a living-room event — part game, part spectacle, part “who’s cleaning this up.” Packaging carried it the rest of the way — bold KCA graphics, custom boxes, and cloud-like filler keeping the blimp floating exactly where it belonged. And just like that, it wasn’t just landing on doorsteps… it was taking over living rooms. Influencers showed up ready to swing. Kids fully committed. And the content delivered. Joyful. Slightly unhinged. Very hard to look away from.

Because sometimes the best idea… is to just let people break things.

• Concept & Creative Direction

• Experience Design

• Custom Piñata Design & Production

• Graphic Design & Print Production

• Custom Packaging Design

• Product sourcing & curation

• Influencer experience strategy

• Fullfillment & assembly

• Domestic shipping