ZKsync — ELI5, but Make It Experiential

At EthCC7, we partnered with ZKsync to turn complex blockchain tech into something people could actually experience—and enjoy. We designed an interactive booth featuring ZK Quest, a gamified journey through the ecosystem, alongside a life-size, walk-through ELI5 book with NFC-enabled minting built into every page.

Simple, playful, and surprisingly effective—people didn’t just look, they engaged. Then we took it further.

A mile from the conference, we transformed a Brussels gallery into a fully immersive ELI5 pop-up experience. Guests stepped inside the story—grabbing custom merch, winning keychains from a branded claw machine, posing inside the pages of the book, and leaving with a free illustrated copy to take it all home.

One idea. Multiple environments. Designed to make people feel something—and finally say, “wait… I get it now.”

• Creative Direction & Experience Design

• Booth Design & Production

• Gamification Strategy & Execution

• Interactive Installation Development

• Pop-Up Design & Programming

• Production, Fabrication & Logistics (Overseas)

• Staffing & On-Site Management

• Merch Design & Production