Global convention. 15,000 franchise owners. One very snackable booth.

When Spotify called about the McDonald’s Worldwide Convention, we were in.

With 15,000 franchise owners walking the floor in Orlando, the brief was simple: be impossible to ignore, and harder to forget. So we built a booth that felt like a living page out of Spotify’s Culture Next report, insight-driven, visually punchy, and actually fun to interact with. (Rare, we know.)

A Playlist Wall pulled people in with QR codes linking to curated playlists and podcasts that turned browsing into instant listening. A giant 55” iPhone (very subtle) let guests contribute to a global playlist because culture is better when everyone adds something. Listening stations showcased real McD x Spotify case studies (education, but make it vibey), alongside a “Famous Orders” wall featuring artist collabs from Saweetie to BTS to Travis Scott — all translated into bold, dimensional visuals. Two interactive touchscreens kept things moving. The footprint stayed tight (10’ x 12’) the impact did not.

Quick. Engaging. Slightly extra. Like a perfect order.

We won’t disclose how many Big Macs it took to make this happen. But it was… a respectable amount.

• Booth Design & Creative Direction

• Branding & Visual System

• Production & Fabrication

• A/V & Interactive Integration

• Content Design & Animation

• Trade Show Management