At ETHDenver 2024, something was happening beneath it all. From the outside, the structure shimmered with seamless LED tiles — a hypnotic, ever-shifting facade that pulled people in like a very tech-forward siren call.

But the real experience? Hidden below the surface. A secret entry led guests inside, where the ceiling rippled overhead like water — fully surrounding the space in a living, breathing digital ocean. Fully submerged. No lifeguard on duty.

The environment balanced energy and ease, part lounge, part workspace, part stage, hosting podcast panels, keynotes, and spontaneous conversations throughout the day.

What started as curiosity quickly turned into connection. Nearly 20,000 attendees flowed through (on theme), drawn in by the visuals and staying for the layered experience inside, networking, content, and a vibe that made people linger longer than they planned.

Just outside, a custom merch shop let guests take a piece of the Aquereum with them — proof they went deep. Because souvenirs are better when they come with a story.

• Translated a highly conceptual vision into a fully realized, immersive environment

• Led space planning, technical drawings, and full build execution (including electrical and structural plans)

• Managed all trade show logistics, coordination, and on-site operations

• Collaborated on theme development, creative direction, and overall brand experience

• Oversaw end-to-end production and program management

• Directed A/V, lighting, and staging to enhance immersion and functionality

• Led creative direction and collaborated on development of custom video content and LED animations

• Designed and sourced furniture, décor, and custom-built elements

• Designed and produced all presentation materials, signage, and environmental graphics

• Designed, procured, and executed the custom merch experience and display